Do collect testimonials.
Are your greeting cards selling like hot cakes? Good for you. Now, if you haven't already, make a point of remembering the positive comments you're getting from people. Anyone extolling the virtues of your product must instantly be taken note of and their words conserved for future use – those quotes will probably come in useful.
If you're worried that what they’re saying isn’t your typical testimonial – don't. That doesn’t matter. As long as they’re not negative, they’ll do; especially in the early days of your business. Plus, the more unusual comments are usually the more convincing. Here are some examples of Boggy's to put your mind at ease.
Boggy Made This testimonials.
“They sell. I don’t stock shite that doesn’t.”
Tim, Scottish gift shop owner in London
Comments from the say-it-as-it-is kind of people are particularly good as they’re clearly genuine.
This one demonstrates that the cards have the capacity to impress an older demographic, so obviously this is something to promote.
Numerous visitors to trade fair stand
Well, who wants to be the same as everyone else? It’s called a ‘gap in the market’ for a reason.
“They have been popular, especially with my regular Chinese students!”
Emma, gift shop owner in Leicester
Always nice for others to know that they appeal to an audience you wouldn’t necessarily expect.
Now you just need some celebrity endorsements...